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After a destination has successfully attracted a visitor, the next opportunity to serve the market is through a Destination Visitor and Information Center, sometimes referred to as a “welcome center”. Solimar has developed a number of these centers in popular tourism destinations that provide a one-stop, physical location from which travelers can connect to local businesses and services.
These centers provide a welcoming environment for travelers to congregate, learn about available tourism products and services in the region, and make reservations. In addition, tourism information centers can provide a space to generate revenue through the sale of merchandise and local handicrafts as well as capture and analyze important traveler information and statistics.
At the crux of the Destination Visitor Center concept is its dual mission. Visitor centers not only provide information and reservation services to travelers, but can also service local tourism suppliers and the greater community. Aside from training the staff of the tourism information centers, Solimar can help destinations congregate groups of destinations stewards to tackle a range of local initiatives—from recycling initiatives to beach clean-ups, to organizing farmers markets and local festivals.
Natural beauty such as beaches, tropical island resorts with coral reefs, hiking and camping in national parks, mountains and forests, are examples of traditional tourist attractions to spend summer vacations. Other examples of cultural tourist attractions include historical places, monuments, ancient temples, zoos, aquaria, museums and art galleries, botanical gardens, buildings and structures (e.g., castles, libraries, former prisons, skyscrapers, bridges), theme parks and carnivals, living history museums, ethnic enclave communities,historic trains and cultural events. Factory tours, industrial heritage, creative art and crafts workshops are the object of cultural niches like industrial tourism and creative tourism. Many tourist attractions are also landmarks.
Tourist attractions are also created to capitalise on legends such as a supposed UFO crash site near Roswell, New Mexico and the alleged Loch Ness monster sightings in Scotland. Ghost sightings also make tourist attractions. Ethnic communities may become tourist attractions, such as Chinatowns in the United States and the black British neighbourhood of Brixton in London, England.
In the US, owners and marketers of attractions advertise tourist attractions on billboards along the side of highways and roadways, especially in remote areas. Tourist attractions often provide free promotional brochures and flyers in information centres, fast food restaurants, hotel and motel rooms or lobbies, and rest area.